Saturday, March 28, 2009

Get the Edge in Keyword Research







Now I know all you guys love the posts I put up showcasing new tools for internet marketing and keyword research, so I thought I would write a post on one of my new favorites.

But before I let the cat out of the bag let me just say that market and keyword research should not only be your first port of call when considering entering a new niche. But market and keyword research should form the foundation of all of your following work.

If you fail to perform proper market and keyword research, you could sabotage your campaign before it even get’s off the ground!

This will ultimately waste your time and money as you could find yourself pursuing a market that is either not viable or far too competitive already having too many large and established players.

Take my word for it, that no matter how boring you find it pays in spades to do thorough market and keyword research!


What’s really great about Keyword Spy is that you can use the affiliate and keyword research tool on the top of the website for free, a there is also a free trial available which gives access to some really cool extra features.

Though for anyone new to internet marketing the free keyword research tool on the website still provides an excellent insight into the market you’re looking to break into.

To receive the keyword information you just type in the keyword or the domain you want to gather information about and hey presto!

The results give you all the web pages using your particular keyword along with their daily advertising budget, total clicks per day and number of competitors.

All of this is highly valuable keyword research information when deciding whether or not to get your feet wet in a particular market and deciding the ways to best ways to monetize your site, whether it be through adsense, affiliates or adwords.

If you drill down further into individual websites you’re given a paid keyword overview of that site as well as the sites position for each paid keyword as well as the sites competitor’s standing, it almost seems unfair doesn’t it? And all of this is within the free section of the website!

Anyway I won’t hold you up any longer, get over there and check it out!

Parasharia web directory



Tuesday, March 24, 2009

The Last Samurai


Now I know in my last post I had a mention of ‘Market Samurai’ the latest and greatest internet market research tool and how it’s going to take niche researching to a whole new level.

So with this post I just want to give you a better idea of what ‘Market Samurai’ can do for you and its capabilities. In the past and even today most market research tools only provide surface data, mainly visits to sites and number of sites for particular keyword phrases. Well ‘Market Samurai’ gives you absolutely all the data you could ever need and more!

True ‘Market Samurai’ grabs the bulk of its keyword data from Google, but it’s the number crunching and the type of data provided from this wonderful tool that makes it so invaluable.



Market Samurai provides:

  • Raw Searches, just like the Google keyword tool
  • Maximum daily clicks expected for number one ranking for a given keyword
  • Percentage of phrase match searches out of broad match searches for a given keyword
  • The total number of webpages globally that mention a specific keyword term, in the same phrase and in word order
  • Total number of the webpages globally that mention all of the words in the keyword term in the title of the page
  • A keyword term competitive percentage score for each keyword term
  • Traffic trends
  • Total daily traffic that a #1 Google advertiser may expect to receive from their ads
  • Advertiser competition for keywords
  • An indicator to what you would expect to pay to be the #1 advertiser for a particular keyword in Google
  • The percentage of people who click the 31 advertisement for a given keyword in Google
  • An indicator of the chances that someone is looking to buy as opposed to browsing for information
  • The total value of traffic that a #1 ranked website could expect to receive for a given keyword
(All values are per day)

As you can see the information this Market Samurai provides gives you a much greater insight into the profitability of your potential niche and its profitability, and the data it provides here is just from the Keyword Research section of Market Samurai. There are many other tools inside this awesome program and I have been told that many more cool features are planned in future upgrades.

The program is currently Beta, but you can get a free trial version for around a week. The good news is that the keyword research facility remains open and I am told will always be free.
Anyway I strongly urge you to check out this very powerful program, it will change the way you look at keywords and internet market research.

Good luck and bye for now!
John Salamon

Market Samurai


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