Thin Affiliates, are you about to get slapped!

Thin Affiliates, are you about to get slapped!

Google has recently issued a strong warning on those using thin affiliate websites, this is very important for everyone in affiliate marketing; especially those who wish to cut corners and seek to get an affiliate site up in minutes by using thin affiliate sites.

Thin Affiliate sites are basically sites that purely act as doorway pages to the merchant site without offering any real value or quality content; obviously they serve little purpose other than to direct the customer to the merchant site. This practise of using ‘thin affiliates’ goes hand in hand with MLM or Multi Level Marketing.

Personally I have never been a big fan of Multi Level Marketing; to me it just seems too much like a Ponzi or pyramid scheme and now Google seems to agree.

Allan Gardyne outlines the effects in his article:
Google says: “We differentiate between affiliates that produce extra service, value, or content, and those that simply are duplicates of other sites, set up to boost traffic to other sites and earn a commission for it. The former ones are not offensive and should be rated on the merits to the query. The latter ones are Offensive…


“Thin affiliate doorways are sites that usher people to a number of Affiliate programs, earning a commission for doing so, while providing little or no value-added content or service to the user. A site certainly has the right to try to earn income; we’re attempting to identify sites that do nothing but act as a commission-earning middleman.”

Google also says: “Do not call a page affiliate spam when an affiliation is only incidental to the message and purpose of a website. To determine whether participation in affiliate programs is central or incidental to the site’s existence, ask yourself this question: Would this site remain a coherent whole if the pages leading to the affiliate (merchant) were taken away?”




That probably counts out most affiliate sites.

Ironically the quotes in the article were from a document Google uses to train human agents to evaluate its search engine for accuracy.

The moral of this whole story is this, there is no such thing as a ‘free lunch’. For everyone that has thrown out there dozens of thin affiliate sites that provide no viewer value, they can expect the mother of all slaps by Google.

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